The importance of customer feedback in advertising effectiveness

The Importance of Customer Feedback in Advertising Effectiveness is a topic that has been widely discussed in the advertising industry. In fact, it is one of the most important factors for a company to consider when planning its advertising campaign. The Main Reason for this is that it gives you a clear idea of ​​how your product or service is being received by the market. This can help you determine where are making the right choice or not, and if you need to make changes to your campaign.

What makes customers’ feedback so important for the proper functioning of advertising campaigns?

Customer feedback is an important aspect of marketing. Indeed, it gives companies information on customers and improves their advertising campaigns.  This feedback allows a business to understand what works well with its customers, but also to understand what to improve to provide a better experience.

When you question your prospects about their satisfaction with a product or service, you can easily define the points to be improved to reach your target more effectively. This is particularly useful if you want to implement a strategy based on the needs and expectations of your customers so that it can feel concerned by your brand.

To what extent can customer feedback help companies reach their target audiences?

When designing a product, it is essential to take into account customer feedback. If you want to develop your business or launch a new product, you can take advantage of customer feedback to refine your marketing strategy and better reach your target audience. By analyzing consumer comments and their needs, you will be able to improve your product or service and thus offer a proposition more suited to market needs.

There are different types of feedback: the opinions expressed by customers are often qualified as “opinion”.

The collection of these opinions can be carried out via a questionnaire or through a panel made up of consumers who have tested your product or service. These opinions can be written individually by each client or in collective form (for example, via a note awarded to the entire panel).

Notices are also called “comments” on the Internet (on websites, in particular) and on social networks such as Facebook, Twitter or Instagram.

The collection of reviews can also be made via online surveys allowing users to give their opinion on a product or service.

You can get consumer reviews directly thanks to Google My Business, Yelp and Foursquare. Note that it is possible to use this information to refine your marketing campaigns according to the local market concerned.

Take your customer’s feedback !

How can customer feedback help companies better develop their products and services?

One of the main objectives of any business is to develop its activity, its products and services. To do this, it must perform a competitive monitoring and identify the new trends that could emerge on the market. This is where customer feedback comes in, because it can allow the company to adapt its strategy and offer a product or service more suited to market needs.

Customer feedback allows the company to have a global market vision and to be able to better meet customer expectations.

When a company receives a customer feedback, it must react quickly to listen to its client and take into account its remarks in order to be able to offer a product or service more suited to its needs. Otherwise, this may lead to a decrease in the turnover of the company concerned.

Customer feedback also allows the company to improve the quality of its services and/or products by directly learning the practices used by customers to improve their experiences.

How can customer feedback are useful to improve advertising efficiency?

We have all had this experience:

You receive a telephone call from a company or service for which you placed an order and when hanging up, customer service does not respond to your request. However, it may happen that it is the company itself that has not understood your request well. In these cases, if you can contact the company directly in question, you can get additional information that will allow you to better understand your request and therefore process it more effectively.

Customer interactions are often a source of valuable information for businesses.

Customer feedback can be an excellent tool allowing companies to collect precise information on consumer expectations and therefore improve the efficiency of their advertising marketing campaigns.

What are the best ways to collect customer feedback?

Customer feedback collection is an important aspect of a customer satisfaction program.

Most companies have a system to collect customer comments, but it can be a tedious and time -consuming task. Indeed, some companies regularly send emails or create a form to be completed by the customer so that he can express his opinion on the product purchased. This type of collection is effective when you already have a good history of your sales, problems encountered and therefore existing feedback regarding your product/service. If you do not yet have a lot of history, it can be difficult to take advantage of the feedback that your customers have already provided, because there is generally a certain distance between the reception of the product and the submission of the feedback by your customer.

You may also not have enough time to send surveys at the right time, which can be problematic if your customer is in a hurry or if he needs an immediate solution to his problem.

What are the advantages for companies that collect and analyze customer feedback?

Companies that collect and analyze customers feedback are able to improve products, make better decisions for their company and identify business opportunities. In addition to being useful for managing the customer’s life cycle, feedback is also important for continuous process improvement.

Companies that collect and analyze customers feedback can improve the products and services they offer, as well as better understand their customers. They can also identify commercial opportunities, for example if they see a certain trend in some of their customers or if they notice some lack of certain markets.

Often, advertising is considered a simple expense. That is to say that you don’t care whether it is effective or not. But that amounts to advertising without knowing the expectations of customers and therefore without being able to satisfy them. Advertising must be assessed on its ability to achieve its objectives and for this, it is necessary to take into account the returns of customers who have been exposed to the advertising message.